Colorado NIL Collective Hosting 'Prime Time Elite Dinner'
5430 Alliance partners with Colorado coach Deion Sanders on event to drive NIL support
One of Colorado’s top collectives is leveraging coach Deion Sanders for a Name, Image and Likeness fundraising dinner in late April that could raise hundreds of thousands for Buffaloes athletes.
The “Prime Time Elite Dinner” will be held the weekend of the Buffs’ Black and Gold Spring Game on April 26. The game set attendance records last spring in Sanders’ first season as coach.
This time around the 5430 Alliance, a collective that supports Colorado sports, will host the dinner and the most expensive table has already sold out.
The dinner starts with a cocktail hour at 5:30 p.m. with a seated dinner beginning at 6:30 p.m.
The VIP Prime Table is already sold out at $20,543. That enables donors to sit at the same table as Sanders.
From there, donors can choose from a Prime Table ($17,543 with 10 seats for dinner and a group photo), an Elite Table ($17,543 with eight seats for dinner with two Colorado athletes), a Black and Gold Table ($12,543 with eight seats for dinner with either Colorado athletes or coaches) and a Buffs Table ($7,543 for one table with 10 seats for dinner).
If fans can’t afford a full table, they can buy a ticket for dinner worth $1,053.40. If Buffs fans just want to sponsor a plate, they can do so for $250.
Colorado is preparing for a move to the Big 12 this summer. Sanders will be entering his second season as football coach and hoping to build on a 5-7 season. The 5430 Alliance also supports men’s and women’s basketball, which had successful campaigns last season.
To compete in this new conference, the collective is ready to throw a party and add to its NIL coffers.