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South Carolina guard MiLaysia Fulwiley (12) reacts after scoring near Louisiana State University guard Hailey Van Lith (11) during the second quarter of the SEC Women's Basketball Tournament Championship game at the Bon Secours Wellness Arena in Greenville, S.C. Sunday, March 10, 2024.
NIL News

LSU’s Van Lith Stars in New adidas Campaign

By Jon Conahan
Dec 8, 2022; Scottsdale, AZ, USA; Cardinal Hayes Cardinals guard Ian Jackson (11) against the Duncanville High School Panthers during the HoopHall West basketball tournament at Chaparral High School. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
NIL News

adidas Signs Four Overtime Elite Athletes as NIL Ambassadors

By Jon Conahan
Jan 8, 2024; Houston, TX, USA; Michigan Wolverines head coach Jim Harbaugh celebrates after beating the Washington Huskies in the 2024 College Football Playoff national championship game at NRG Stadium
NIL News

Jordan Brand, adidas Support Michigan and Washington after National Championship

By Michael Ehrlich
Sep 23, 2023; Seattle, Washington, USA; Washington Huskies wide receiver Rome Odunze (1) celebrates with quarterback Michael Penix Jr. (9) after returning a punt for a touchdown during the first quarter at Alaska Airlines Field at Husky Stadium.
NIL News

NBA Star Lillard Gifts adidas Gear to Washington Ahead of National Championship

By Michael Ehrlich
Dec 1, 2023; Las Vegas, NV, USA; Washington Huskies quarterback Michael Penix Jr. (9) throws the ball against the Oregon Ducks in the second half of the Pac-12 Championship game at Allegiant Stadium.
NIL News

adidas Launches Final Penix Jr. Heisman Hype Video

By Michael Ehrlich
USATSI_20109494
NIL News

adidas Signs First High School Basketball Player

By Matthew Postins
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