F1 News: Rebranded AlphaTauri Confirms Launch Date Of 2024 Contender At Las Vegas Event

AlphaTauri, now rebranded as Visa Cash App RB, has officially announced the launch date for its 2024 Formula 1 contender. The team, set to reveal its new car livery and driver's kit on February 8 in Las Vegas, marks a significant transformation ahead of the season opener in Bahrain.

Key Takeaways:

• Visa Cash App RB, formerly known as AlphaTauri, is set to unveil its new car livery and driver's kit inspired by Visa and Cash App on February 8 during a special event in Las Vegas.
• The team has undergone significant changes, including the rebranding, new sponsorships, and key leadership appointments, aiming to align more closely with sister team Red Bull Racing.
• With drivers Yuki Tsunoda and Daniel Ricciardo, the team is poised for a strong impact in the upcoming season, backed by a new vision and leadership.

Visa Cash App RB (previously AlphaTauri) has officially revealed its plans for the upcoming Formula 1 season. This major shift, including a new identity and sponsorship, follows Red Bull advisor Helmut Marko's announcement of substantial changes at the Faenza-based team. The rebranding aims to enhance the team's alignment with Red Bull Racing, particularly after a challenging 2023 season.

The team's transformation includes the addition of Alan Permane, former Alpine sporting director, and the appointments of Laurent Mekies and Peter Bayer in pivotal leadership roles. Bayer, CEO of Visa Cash App RB, expressed excitement about the new era, emphasising a focus on competing for the top prizes in F1 and nurturing talent.

With the introduction of new sponsors, a redefined team name, and strengthened ties to Red Bull Racing, Visa Cash App RB is poised to make a significant impact in the upcoming Formula 1 season. The team, featuring drivers Yuki Tsunoda and Daniel Ricciardo, is set to reveal its new car livery and driver's kit, reflecting the collaborative vision of Visa and Cash App, on February 8 in Las Vegas.