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Breaking Down Sneaker Brands Represented in Super Bowl LVIII

Adidas and Nike look to dominate the footwear worn during Super Bowl LVIII.
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Everyone knows the NFL Super Bowl is big business for companies competing for attention. Everything from the commercials to halftime performances serves as an opportunity to make marketing history. But make no mistake, today is the most important day on the calendar for sportswear brands.

Every player on the rosters of the Kansas City Chiefs and San Francisco 49ers will have put great thought into their pregame and postgame sneakers as well as their cleats on the field. Below is a breakdown of the footwear sponsors worn by the most popular players in Super Bowl LVIII.

Patrick Mahomes

Kansas City Chiefs quarterback Patrick Mahomes runs the ball against the Cincinnati Bengals.

Player: Kansas City Chiefs quarterback Patrick Mahomes.

Brand: adidas.

Details: Mahomes has worn adidas since entering the NFL in 2017. Adidas recently launched Mahomes' second signature sneaker.

Brock Purdy

San Francisco 49ers quarterback Brock Purdy throws the ball against the Detroit Lions.

Player: San Francisco 49ers quarterback Brock Purdy.

Brand: adidas.

Details: Purdy has worn adidas since entering the NFL as the last pick of the 2022 NFL Draft.

Travis Kelce

Kansas City Chiefs tight end Travis Kelce runs with the football.

Player: Kansas City Chiefs tight end Travis Kelce.

Brand: Nike.

Details: Kelce has worn Nike since entering the NFL in 2013. He regularly wears rare retro Nike sneakers before games.

Deebo Samuel

San Francisco 49ers wide receiver Deebo Samuel runs with the football against the Green Bay Packers.

Player: San Francisco 49ers wide receiver Deebo Samuel.

Brand: Jordan Brand.

Details: Samuel signed with Jordan Brand in 2022. However, that does not stop him from wearing custom Nike cleats on the field.

Isiah Pacheco

Kansas City running back Isiah Pacheco celebrates after scoring a touchdown against the Buffalo Bills.

Player: Kansas City running back Isiah Pacheco.

Brand: Nike.

Details: Pacheco has worn Nike since entering the NFL in 2022.

Christian McCaffrey

San Francisco 49ers running back Christian McCaffrey stiff-arms Detroit Lions safety C.J. Gardner-Johnson.

Player: San Francisco 49ers running back Christian McCaffrey.

Brand: Nike.

Details: McCaffrey has worn Nike since entering the NFL in 2017.

George Kittle

San Francisco 49ers tight end George Kittle catches a pass in front of Baltimore Ravens cornerback Brandon Stephens.

Player: San Francisco 49ers tight end George Kittle.

Brand: Nike.

Details: Kittle has worn Nike since entering the NFL in 2017. However, he sometimes wears custom Air Jordan cleats on the field.

Nick Bosa

San Francisco 49ers defensive end Nick Bosa runs onto the field.

Player: San Francisco 49ers defensive end Nick Bosa.

Brand: Nike.

Details: Bosa has worn Nike since his rookie season in 2019. He regularly wears Air Jordan 1 cleats (permissible for Nike athletes).

Side view of Patrick Mahomes' grey and gold adidas shoes.

Adidas Unveils Patrick Mahomes' Second Signature Sneaker

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Side view of Patrick Mahomes' grey and gold adidas shoes.

Adidas Unveils Patrick Mahomes' Second Signature Sneaker

Read More

In This Article (8)

Kansas City Chiefs
Kansas City Chiefs
San Francisco 49ers
San Francisco 49ers
Patrick Mahomes
Patrick Mahomes
Travis Kelce
Travis Kelce
Deebo Samuel
Deebo Samuel
Brock Purdy
Christian McCaffrey
Christian McCaffrey
Nick Bosa
Nick Bosa

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