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USC Trojans

Mar 8, 2024; Las Vegas, NV, USA; USC Trojans guard JuJu Watkins (12) celebrates with USC Trojans guard McKenzie Forbes (25) after the Trojans defeated the UCLA Bruins 80-70 in double overtime at MGM Grand Garden Arena.
NIL News

USC Collective House of Victory Tips Off NIL Campaign for Women's Basketball

By Michael Ehrlich
Mar 10, 2024; Las Vegas, NV, USA; Southern California Trojans guard JuJu Watkins (12) dribbles the ball against the Stanford Cardinal in the second half of the Pac-12 Tournament women's championship game at MGM Grand Garden Arena.
NIL News

USC Star Duo Watkins and Ellis Sign NIL Deals with Morgan & Morgan Law Firm

By Michael Ehrlich
Oct 20, 2023; Carrollton, GA, USA; Carrollton Trojans quarterback Julian Lewis (10) drops back to pass against the Westlake Lions during the first half at Grisham Stadium. The 15-year-old Carrollton High student has already committed to playing for the University of Southern California Trojans and has been considered one of the top high school quarterback prospects.
NIL News

USC Five-Star Recruit Lewis Signs NIL Deal with Alo Yoga

By Matthew Postins
Nov 18, 2023; Los Angeles, California, USA; USC Trojans quarterback Caleb Williams (13) scrambles during the second quarter against the UCLA Bruins at United Airlines Field at Los Angeles Memorial Coliseum.
NIL News

USC's Caleb Williams Visits Nike Headquarters Ahead of NFL Draft Decision

By Michael Ehrlich
Dec 30, 2023; Los Angeles, California, USA; USC Trojans guard JuJu Watkins (12) watches a shot in the second half against the UCLA Bruins at Pauley Pavilion presented by Wescom.
NIL News

USC Freshman Sensation Watkins Gives Back Through NIL

By Michael Ehrlich
Nov 29, 2023; Los Angeles, California, USA Southern California Trojans guard Isaiah Collier (1) dribbles the ball against the Eastern Washington Eagles at the Galen Center.
NIL News

USC Frosh Star Collier Adds Beats by Dre NIL Deal

By Michael Ehrlich
Dec 10, 2023; Los Angeles, California, USA; USC Trojans guard Bronny James (6) waits to shoot a free-throw during the second half against the Long Beach State 49ers at Galen Center.
NIL News

Nike Celebrates Bronny James' Return to the Court

By Michael Ehrlich
USC Trojans quarterback Caleb Williams talks with USC Trojans head coach Lincoln Riley during the first half of the game against No. 6 Oregon Ducks on Saturday, Nov. 11, 2023, at Autzen Stadium in Eugene, Ore.
NIL Schools

USC Coach Riley on 'Critical' NIL Presence

By Matt Wadleigh
Nov 18, 2023; Los Angeles, California, USA; USC Trojans quarterback Caleb Williams (13) scrambles during the second quarter against the UCLA Bruins at United Airlines Field at Los Angeles Memorial Coliseum.
NIL News

Caleb Williams' Historic USC Career Likely Over

By Michael Ehrlich
Sep 23, 2023; Tempe, Arizona, USA; USC Trojans quarterback Caleb Williams (13) warms up before a series against the Arizona State Sun Devils during the second half at Mountain America Stadium, Home of the ASU Sun Devils.
NIL News

Caleb Williams, Dr Pepper Award $100,000 in College Tuition

By Michael Ehrlich
Aug 26, 2023; Los Angeles, California, USA; Southern California Trojans wide receiver Zachariah Branch (1) runs the ball in for a touchdown against the San Jose State Spartans during the second half at Los Angeles Memorial Coliseum.
NIL News

USC Star Freshman Inks NIL Deals Ahead of Rivalry Game

By Michael Ehrlich
Oct 20, 2023; Carrollton, GA, USA; Carrollton Trojans quarterback Julian Lewis (10) reacts to a play against the Westlake Lions during the first half at Grisham Stadium. The 15-year-old Carrollton High student has already committed to playing for the University of Southern California Trojans and has been considered one of the top high school quarterback prospects. Mandatory Credit: John David Mercer-USA TODAY Sports
NIL News

2026 USC QB Commit Signs NIL Deal With Jewelry Company

By Matt Wadleigh
Sep 23, 2023; Tempe, Arizona, USA; USC Trojans quarterback Caleb Williams (13) warms up before a series against the Arizona State Sun Devils during the second half at Mountain America Stadium, Home of the ASU Sun Devils. Mandatory Credit: Joe Camporeale-USA TODAY Sports
NIL News

USC's Caleb Williams Tosses NIL Deal to Offensive Line

By Michael Ehrlich
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