27 Best Natural Shampoos in 2024

If you're looking for healthier, well-nourished locks, natural shampoos are a great choice. These products usually contain plant based ingredients that are free from sulfates, parabens, alcohol, and other harsh chemicals. With essential oils, fruit extracts, and mineral rich ingredients, natural shampoos are designed to leave your hair feeling smoother for longer.

With so many hair care brands on the market, we no longer need to settle for chemically loaded shampoos. Whether you experience normal, dry, oily, or frizzy hair, natural products will restore, repair, and protect your scalp without stripping it of its natural oils.

To make your decision a little easier, we have compiled a list of the best natural shampoos in 2024, with some tips on what to look out for.

1. Blu Atlas Shampoo

Starting off the list is this revitalizing shampoo by Blu Atlas, a premium grooming brand that was launched in 2022. Made up of 99% naturally-sourced ingredients, this nourishing shampoo is designed for both men and women.

Expect a nourishing blend of saw palmetto, vegan biotin, aloe vera, and jojoba protein to restore tired locks. Aloe vera adds extra moisture, while jojoba oil repairs damaged hair. To top it off, the shampoo features vitamins A, D, and C for a natural, healthy-looking glow.

For best results, apply a quarter-sized amount of shampoo onto wet hair and massage into the scalp before rinsing. Free from parabens, sulfates and phthalates, this product is designed for all hair types

2. Doers of London Shampoo

Whatever your hair type, the Doers of London Shampoo offers a moisturizing blend of organic and naturally-sourced ingredients. Formed in 2019, the Doers of London specializes in vegan hair care products that are free from any nasties.

This shampoo makes it onto our list for its wonderful blend of hydrolyzed wheat protein, evening primrose oil, sage, nettle, and calendula. It is designed to strengthen and hydrate the hair, leaving it looking and feeling great. This formula is also a great choice for dry or irritated scalps and uses Copaifera officinalis oleoresin for its healing properties.

With a commitment to reducing waste, this shampoo is packaged using recycled materials. To use, lather a small amount into your hair and rinse thoroughly. With so many gentle ingredients you can even use it daily.

3. Aveda Botanical Repair Strengthening Shampoo

If you experience damaged hair, the Aveda Botanical Repair Strengthening Shampoo is certainly the right choice for you. With a formula made from plants, it’s no surprise that this shampoo was the winner of the Marie Claire Prix D’Excellence Award in 2021. Still going strong in 2023, you can expect to be wowed with quick, long-lasting results.

Made with organic ylang ylang, rose, and marjoram, this ultra nourishing shampoo offers a floral aroma that will leave your hair feeling and smelling great. Free from silicone, sulfates, parabens, and minerals, this product is designed to repair and improve damaged locks. It also removes product build-up and excess sebum, making it a great choice for oily hair.

Apply to wet hair, rinse well, and finish with the Aveda Botanical Repair Strengthening Conditioner.

4. Aveda Be Curly Shampoo

Another Aveda product to make it on the list is the Be Curly shampoo, perfect for wavy locks. Tame frizz and enhance your shine with this nutritious blend of wheat protein and organic aloe vera. Designed to define curls, this shampoo also boasts a distinct scent with lemon, bergamot, and orange.

Aveda is a premium plant-based hair and skincare brand with a commitment to sustainability. For best results, lather a generous amount into your hair before rinsing.

5. Acure Curiously Clarifying Shampoo

Offering fantastic value for money, the Acure Curiously Clarifying Shampoo is a great choice for those on a budget. Lemongrass and argan oil combine to create an energizing scent. This shampoo also reduces product build-up while adding moisture to the scalp.

Acure is a high-end brand that uses premium ingredients to enhance your well-being. To use, simply massage into the scalp from roots to ends and rinse thoroughly.

6. WOW Skin Science Apple Cider Vinegar

Just like the name suggests, this high-end shampoo uses a raw apple cider vinegar straight from the Himalayas. This popular vegan product brings damaged hair back to life. Whether you suffer from sun damage or an itchy scalp, this shampoo ticks all the boxes.

Made with unpasteurized apple cider vinegar, argan oil, and sweet almond oil, it reduces the build-up of products, pollution, and dead scalp cells.

7. 100% Pure Yuzu & Pomelo Glossing Shampoo

A great choice for greasy hair, this restorative shampoo combines Yuzu, pomelo citrus, aloe, and rose hydrosol for stronger, healthier locks.

Yuzu is well known for its degreasing properties while the aloe promises extra hydration. This shampoo is also made with coconut foam for a gentle cleanse and a fresh aroma. Finally, sea kelp and provitamin B5 offer extra nutrients for fuller strands and a natural glow.

100% Pure is a high-end hair care brand dedicated to creating the purest hair and skincare products on the market. Founded in California in 2005, it sources all of its ingredients from plants, minerals, and marine vegetation.

For best results, apply with the fingertips and rinse thoroughly.

8. Mielle Organics Moisturizing & Detangling Shampoo

Reawaken the senses with this revitalizing formula made from pomegranate and honey. Not only will you smell great but you will also end up with softer, smoother locks. Babassu oil is also used to remove dirt and oil, leaving hair feeling cleaner for longer.

The ingredients combine to create a fabulous lather that nourishes and moisturizes the hair. It also works well on tangles and knots, especially when combined with the detangling conditioner. Mielle is a hair care brand that’s committed to using healthy ingredients for all hair types and needs.

9. Drunk Elephant Cocomino Glossing Shampoo

Rich in essential oils and antioxidants, it’s no surprise that this product makes it on our list of the best natural shampoos. Designed to strengthen and revive strands, this glossing shampoo from Drunk Elephant boasts a wonderful blend of amino acids for extra bounce and a natural shine.

The formula consists of sacha inchi seed, marula, and argan oil to add moisture and leave hair looking and feeling healthier. With almond oil, omega 6, pro-vitamin B5, and omega 3, this shampoo is designed to prevent and reduce the amount of damage caused by heated styling products.

Drunk Elephant is dedicated to creating products that benefit the skin and hair. Each product contains healthy ingredients that are free from mineral oils, silicones, drying alcohols, and other chemicals.

10. Innersense Pure Harmony Hair Bath

When it comes to natural ingredients, this product does not disappoint. It features a revitalizing formula of coconut, rice bran, and avocado oils for a gentle cleanse. Pumpkin seed oil increases circulation and releases tension. Green tea is also used for its anti-aging properties and antioxidants.

If that’s not enough, quinoa, shea butter, and rice extracts complete this nourishing formula to strengthen your locks. It also boasts a reawakening aroma of tangerine and orange.

Founded in 2005, Innersense provides organic products that are both sustainable and non-toxic. To use, lather into the scalp with your fingertips before rinsing.

11. SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Shampoo

Specifically designed for dry, damaged, or brittle hair, this shampoo relies on organic and ethically sourced ingredients to repair the hair and scalp. Black castor oil is used for its restorative properties and is rich in omega fatty acids.

This product revives dry and dull hair with shea butter to add moisture and leave hair feeling smooth. Apple cider vinegar balances the pH while rice protein adds volume. Peppermint and coconut oil complete this nourishing blend to prevent further damage and improve circulation in the scalp.

Founded by a mother of four in Sierra Leone in 1912, Shea Moisture creates hair and beauty products made from raw ingredients. The shea butter is handcrafted by women in Africa and is free from sulfates, parabens, phthalates, mineral oils, and petrolatum. If you prefer to use brands that give something back, this product is the right choice for you.

12. Davines Minu Shampoo

If you have color treated hair, look no further than the Davines Minu Shampoo. This rich, foamy formula protects and cleans color treated hair to prevent damage and restore shine. Not only that, but it also makes the color stay brighter for longer.

With natural active ingredients including saline caper blossom extract and slow food presidium, you can expect silkier, smoother locks. Quercetin is also used for hair color protection.

Developed straight from its base in Italy, Davines is a premium brand that has been producing salon quality products since its establishment in 1983.

13. True Botanicals Nourishing Shampoo

An award winning shampoo enriched with naturally-sourced ingredients, the True Botanicals Nourishing Shampoo is a popular choice for eco-conscious shoppers.

Packed with antioxidants, this shampoo is brimming with wholesome ingredients, including a coconut-derived surfactant for a luxurious lather. Green tea seed oil and aloe leaf extract are combined with a meadowfoam seed oil for a nutrient dense blend to reawaken tired locks.

Suitable for all hair types, it is free from nasty chemicals and sulfates. Not only does this shampoo make your hair feel great, but it also offers a refreshing floral scent with citrus.

14. Stream2Sea Conditioning Shampoo & Body Wash

Brimming with powerful antioxidants, this affordable shampoo and body wash will leave your hair feeling fresh and healthy. Great for traveling, this 3-in-1 product combines green tea, wakame, tulsi, and olive leaf to nourish and enrich your hair.

Olive leaf is used to condition the hair while aloe leaf boasts incredible moisturizing benefits. The shampoo also features UV protection to avoid any further sun damage. It is rich in vitamins, minerals, and electrolytes, and is a safe choice for people with sensitive skin.

Just like the name suggests, Stream2Sea is passionate about protecting our ecosystem, and each of its products are tested and deemed safe for streams, reefs, lakes, and sea. Unlike other cosmetic products, this brand does not cause any harm to fish, coral, and other aquatic life. That means you can swim and splash about safely in the knowledge that you are doing your bit to protect the planet.

15. By Humankind Shampoo Bars

If you really want to make a difference to the planet, opt for these all-natural shampoo bars. Free from single use plastic packaging, this bar does the exact same job as a liquid shampoo - if not better.

Made with nourishing essential oils, these bars come in a variety of different scents, including citrus-lavender, lemongrass, and peppermint. Each bar is made using sunflower seed oil, coconut, oat amino acids, vitamin B5, and castor oil, to name just a few. This formula is designed to penetrate the scalp and retain your natural oils.

They work well on all hair types including color treated hair. To use, apply the bar to wet hair, massage into the scalp, and rinse thoroughly.

16. Herbal Essences Honey & Vitamin B Sulfate Free Shampoo & Conditioner

A strong contender on the market, this vibrant shampoo is easy to find in most supermarkets and pharmacies. This pH balanced shampoo works to moisturize, cleanse, and protect colored hair.

Like all Herbal Essences products, this shampoo is certified by the Royal Botanic Gardens, Kew, for its fabulous plant-based ingredients. Enjoy an enriching aroma of jasmine, honey, and creamy vanilla. Free from sulfates, silicone, parabens, and mineral oils, it is packaged in recycled plastic and is certified cruelty-free by PETA.

Established 52 years ago, Herbal Essences uses real botanical plants in each and every bottle. They also lead a variety of eco-friendly initiatives.

17. Reverie Shampoo

If you want to put an end to the plastic waste polluting our oceans, this fabulous hair care product is a great way to start. Beyond its nutrient dense ingredients, this company has pledged to fund the recovery and removal of ocean bound plastic waste for every single bottle sold.

Made with biodegradable sugarcane and coconut, this deeply cleansing product strengthens, moisturizes, and encourages hydration. Oat protein, amino acids, and sweet almond oil are also added to leave your hair feeling soft and smooth.

The formula also provides essential proteins for healthier, more voluminous hair. Safe for all hair types, it also removes product build-up and enables you to go longer between washes.

To fully enjoy the benefits of this product, pair it with the Reverie Conditioner.

18. Soap Box Coconut Oil Moisture & Nourish Shampoo & Conditioner

Coconut oil is the star of Soap Box Moisture & Nourish 2-in-1 shampoo. Known for its hydrating properties, this product will leave your hair with a natural, healthy-looking shine. Rich in fatty acids and vitamins E and K, the coconut oil also offers protection for tired and damaged strands. Combine this with a supercharged 5x vitamin formula for an ultra-nourishing blend for all hair types.

19. Terra Beauty Bars Super Boost+ Shampoo

Terra Beauty Bars is an award-winning beauty brand dedicated to creating clean and wholesome products. Their salon quality products set themselves apart from the crowd and this shampoo is certainly no exception.

Experience an enriching formula of Brazilian Amazonian tucumã seed butter, coconut, and an infusion of essential vitamins designed to give you hair a boost. This shampoo is particularly suited to weak or damaged hair thanks to its powerful nutrient dense blend.

To develop this product, Terra Beauty Bars has teamed up with the internationally renowned RG cosmetics to create clean products infused with Amazonian plants and seeds.

This hydrating vegan formula is suitable for all hair types including color treated locks.

20. Living Proof No Frizz Shampoo & Conditioner

Say goodbye to frizzy hair with this frizz defying shampoo, enriched with naturally-sourced ingredients.

Jojoba esters are used to block humidity, one of the biggest causes of frizz, while Marine algae polysaccharide offers protection from the environment. This shampoo promises a luxurious lather that cleanses and removes oil without stripping the hair.

It is free from all the usual nasties and works best with the company's No Frizz Conditioner.

21. Prose Shampoo

For a more exclusive experience, Prose offers a unique concept in which consumers receive a shampoo tailored to their hair type and needs.

Yes, that's right. Gone are the days where you have to settle for something that isn't just quite right for your hair. With this Parisian and Brooklyn-based brand, you can enjoy a customized product made from clean, sustainable ingredients.

Saying goodbye to mass-produced beauty products, this company provides personalized items based on a series of questions about your hair.

Depending on your hair type, the Prose shampoo will draw from its long list of nourishing ingredients including shikakai extract for scalp cleansing, peppermint extract for sebum regulation, and biotin for hair strength. Other common ingredients include oat oil, CBD powder, fermented rice water, prebiotics, and apple cider vinegar.

So, if you want to try something new, this exciting concept might just be for you.

22. NatureLab Tokyo Smooth Shampoo & Conditioner

Combining traditional Japanese beauty rituals and forward thinking technology, NatureLab Tokyo is an innovative beauty brand that delivers high-end eco-friendly hair care products.

If you're looking for an effective shampoo and conditioner, this one is a great choice. The company uses botanical technology to create another successful frizz defying product. Argan extract is used to create a balanced scalp with some Yuzu ceramide to detangle and replenish dry locks.

Of course this formula wouldn't be complete without its exotic oil blend and the use of quinoa to repair and hydrate each and every strand.

Top it all off with the fresh scent of Japanese Yuzu for hair that looks and feels flawless.

23. JVN Hair Nurture Hydrating Shampoo

Keep up with celebrity stylists and treat your locks to the JVN Hair Shampoo. Packaged in a recyclable aluminum bottle, the JVN Nurture Hydrating Shampoo is a fully sustainable product that moistures, softens, and smooths.

If you've had enough of frizzy strands, this wholesome blend will do the trick. In fact, clinical results by JVN revealed that the shampoo reduced fizz by 56%, and 100% of consumers surveyed reported that their hair felt softer and smoother. The culprits? Hemisqualane to strengthen, aloe leaf juice to hydrate, and panthenol to restore shine.

24. Sienna Naturals H.A.P.I. Shampoo

Owned by actress Issa Rae and Hannah Diop, Sienna Naturals is an empowering brand that creates clean products for textured hair.

Suitable for curly, relaxed, and color treated locks, the H.A.P.I. shampoo targets dry, sensitive, and irritated scalps with a hydrating formula composed of natural ingredients. It's a vegan, dairy-free, and responsibly-sourced formula that removes dirt, oil, and product build-up.

Aloe vera juice hydrates and soothes the scalp along with coconut derivatives and baobab oil used to strengthen dry hair.

25. Ceremonia

For a deep and nourishing cleanse, the Ceremonia shampoo boasts a wonderful formula of yucca and witch hazel to improve shine and strengthen strands. This clean product produces a luxurious lather rich in naturally-sourced ingredients. It is free from sulfates and is designed to support scalp health.

A great choice for thick and frizzy hair, this hydrating shampoo adds moisture to leave it feeling softer for longer. Ceremonia produces vegan products that are clean, with natural ingredients that are mostly sourced from Latin America.

Derived from the USA, witch hazel helps reduce flakes, boost circulation, and nourish the hair follicles. Brimming with antioxidants and antiseptic properties, yucca extract gently cleanses the hair and soothes irritated scalps.

26. Ursa Major Go Easy Shampoo

Treat your hair to this clean and gentle shampoo by Ursa Major. This formula cleanses and lightly conditions the hair without stripping it. It is made of clean, natural ingredients including coconut for a rich creamy lather.

Macadamia restores body and shine while bergamot removes product and oil build-up. Finally, licorice is used to target dandruff and improve scalp health.

This vegan, gluten-free, and cruelty-free shampoo is a guilt-free product with a woody aroma of fir, ginger, and balsam.

27. Authentic Beauty Concept Hydrate Shampoo

Cling to those summer vibes with this reinvigorating hair cleanser, made from mango, basil, and guar extract for a refreshing, tropical scent. Focusing on natural ingredients, this shampoo offers an abundance of hydrating properties that’ll leave your hair feeling soft and shiny.

Free from harsh chemicals and ingredients, this wholesome product uses coconut-derived ingredients that clean the hair without stripping it of natural oils.

To use, apply a quarter-sized amount of shampoo to your hands and gently massage it into the scalp before rinsing. For best results, pair it with the Authentic Beauty Concept Hydrate Conditioner for extra bounce.

Reasons to Buy a Natural Shampoo

We all know that choosing the right shampoo can be challenging. With so many products on the market, it can all feel a bit overwhelming. Defined by their wholesome ingredients, natural shampoos are free from harsh chemicals and other products. They are designed to nourish the hair and leave your locks feeling strong and healthy.

If you’re looking for a good quality natural shampoo, choose from our list of the best natural shampoos. If you are still unsure, we have rounded up just a few reasons to buy a natural shampoo.

They are better for the planet

You heard it right. Products that contain natural ingredients are far better for the environment than ones containing harsh chemicals. On top of that, the brands behind these products tend to value sustainability by using recycled packaging and taking the lead on eco-friendly initiatives.

They improve hair and scalp health

Natural shampoos that are rich in vitamins, minerals, fatty acids, and essential oils are far better for your scalp than other products. Nourishing ingredients like aloe vera, shea butter, apple cider vinegar, castor oil, and quinoa repair the hair and improve scalp health overall.

They contain gentle ingredients

If you experience dry, itchy, or irritated skin then natural shampoos are the way to go. These products are designed to gently cleanse the scalp without stripping it of its natural oils. Natural shampoos that are specifically designed for dry or damaged hair are a great choice, as they provide an enriching list of ingredients designed to repair and restore.

Frequently Asked Questions

What is a natural shampoo?

Natural shampoos are usually defined by their ingredients. They tend to use plant-based formulas that are free from parabens, sulfates, and other harsh chemicals. They are usually cruelty-free and vegan.

What are the benefits of natural shampoo?

Not only are natural shampoos better for the environment, but they also come with tons of health benefits for stronger, fuller hair. Products rich in plant-based ingredients are brimming with fatty acids, vitamins, and minerals to nourish and restore dry and damaged hair. They leave your hair looking healthier for longer and can also improve scalp health.

What ingredients should I look for?

The types of ingredients you need will entirely depend on your hair type. If you experience dry hair, look out for hydrating ingredients such as aloe vera, shea butter, and coconut oil.

Brimming with anti inflammatories, green tea promotes hair growth and reduces dandruff. Other ingredients to look out for include jojoba oil, argan oil, chamomile, bergamot, apple cider vinegar, and organic honey. These ingredients all contribute to healthier, stronger hair with a longer lasting shine.