18 Most Popular Colognes for Men in 2024

There are countless, excellent options for men’s fragrances in 2024. However only a few stand out as the most popular and sought-after scents. Whether you're looking for a signature fragrance to stand out from the crowd or a new addition to your everyday collection, this list of the 18 most popular colognes for men in 2024 has got you covered. Featuring an extensive overview of a range of timeless scents, along with daring fragrances, you’ll soon understand what all the hype is about.

1. Blu Atlas Atlantis Eau de Parfum

Taking the center stage for most popular colognes for men in 2024 is Blu Atlas Atlantis Eau de Parfum. This cologne is described as a fruity, floral musk which takes its inspiration from the lush tropical jungles in Bali. This scent is designed to inspire a sense of adventure and comes in a fashionable matte bottle which is the perfect addition to any collection.

The initial scents which lure you in include bergamot, lemon, and blackcurrant, staying true to the cologne’s ideals of freshness and nature. The mid notes of this popular cologne are balanced out with fruitier aromas of lavender, clary sage, peach, and apricot, which naturally add lighter dimensions to the fragrance’s profile. To tie these lighter aromas together, orris, oak-moss and musk work in harmony to masculinize this scent. The carefully selected combination of these base notes creates a fragrance that is earthy and sophisticated.

This Atlantis Eau de Parfum owes much of its popularity to its unique aromas and ability to tie in light, playful scents such as blackcurrant and lavender with deeper and more complex fragrances such as oak-moss, creating a beautifully balanced cologne.

2. DIOR Sauvage Eau de Parfum

It should come as little surprise that Dior has maintained its position as one of the most popular perfumers in the industry. This cologne is known for its opening notes which are uniquely citrusy in fragrance, all thanks to bergamot and mandarin which take center stage. Deeper in the cologne, floral additions are brought by lavender and geranium, which are quickly balanced out by the addition of spicy pepper. To tie this all together, patchouli and cedar are found at the base of the fragrance and give Sauvage its characteristic wooden foundation.

Overall, Dior’s Sauvage has maintained its popularity since its release in 2018, all thanks to its sophisticated fragrance which is uniquely masculine in nature. This cologne is frequently found in men’s collections and is ideal for nighttime settings where class and sophistication must be showcased.

3. YVES SAINT LAURENT L'Homme Eau De Parfum Intense

Another best selling cologne that is often sold out is YVES SAINT LAURENT L'Homme Eau De Parfum Intense. Although it was released a decade ago in 2013, the cologne remains globally popular and continues to sell out time and again. It is known as a sophisticated fragrance that is best saved for special occasions such as formal events, romantic occasions, or evening engagements.

One of the things that Yves Saint Laurent does best is blending earthy and floral aromas together to create beautiful fragrances. This is showcased in L'Homme Eau De Parfum Intense where key notes such as orange blossom, violet, and Indian daana blossom work in tune with deeper base notes of suede and cedarwood to create a beautifully balanced masterpiece.

The overall profile of this fragrance is described as being sweet-spicy which creates a well-balanced cologne that is masculine in character.

4. ARMANI Acqua Di Gio for Men Eau De Toilette

Released in 1996, this cologne’s prevailing popularity in 2023 is a testament to its timelessness and overall appeal. This cologne is widely popular due to its versatility; the cologne’s lighter nature is perfect for everyday wear and is loved by both novice and experienced fragrance users.

This iconic fragrance is described as a fresh, aquatic balance of floral and herbal scents which act in harmony to complement one another. The top notes include tangerine and jasmine, and are quickly followed by deeper notes of rosemary and patchouli which balance out this sweetness to create a playful, yet complex aroma.

This cologne is said to evoke the same feeling as being by the ocean, and leaves people reminiscent of calmer times by the sea. It is easy to see how such an approachable, refreshing scent has maintained its popularity for over two decades.

5. MOSCHINO Toy Boy Eau De Parfum

Nothing says daring and modern like a designer perfume in a teddy-bear shaped bottle. The cologne has earned its popularity thanks to its bold and modern scent which is appealing to men who want to showcase their confidence and style.

The cologne’s scent is a lot like its bottle: playful and bold. The top notes which are first noticed are bergamot, pink pepper, and pear. These are followed up by scents which support these aromas including clove, rose, and cashmere. To tie in these unique scents, a warm, woody base adds the masculine touch which is needed to perfect this cologne.

The overall experience of this cologne is one that stays true to the brand’s daring design choices. If you’re someone who likes to make a statement, and looking for a cologne to complement your desire for more, the Toy Boy Eau De Parfum is made for you.

6. Gucci Guilty

Gucci delivers high quality, sophisticated fragrances time and again. Guilty is no exception to this. The brand stays true to its belief in bending the rules and creating new, daring fragrances for its customers.

Guilty is a perfect example of how Italian fashion brands are able to incorporate traditional fashion ideas into modern day products. This cologne is known for its strong masculine scent, and is ideal for those who prefer a less sweet aroma. Its deep, woody scent is owed to the use of orange flower, cedarwood and patchouli. Many people also note a leathery scent that is reminiscent of traditional ideas of masculinity, making it perfect for bold, confident men. Whether it's for everyday use, or for a special occasion, this cologne is regarded as one of the best in the market.

7. BVLGARI MAN IN BLACK

BVLGARI Man in Black is a fragrance that presents a contemporary interpretation of Oriental fragrances. Crafted by the Italian fashion brand, this cologne blends spicy and woody notes, resulting in a distinctly masculine scent.

Upon first encountering the fragrance, a blend of rum, tobacco, and black pepper are found which are quickly complemented by a touch of floral sweetness from iris. In the heart of the fragrance, warm and sensual notes take center stage, combining leather, tuberose, and cinnamon to create a luxurious and refined aroma. These unique aromas are all brought together at the base of the cologne where Tonka bean, and guaiac wood produce a warm finish.

BVLGARI Man in Black is popular in 2023 due to its ability to tie in warm aromas, creating a unique experience that is perfect for formal events. This cologne has earned its way into many sophisticated men’s cologne collections and is reached for time and again.

8. Ralph Lauren Polo Black

Ralph Laren Polo Black is so popular that it is likely you are already familiar with this cologne, or at least the brand. The cologne takes traditional masculine scents and adds hints of citrusy sweetness which work together in harmony to create a beautifully bold fragrance.

The citrus is one of the first things that people notice about this cologne. The top notes are created using tangerine and lemon, which give it a fresh, invigorating feel. However, these lighter notes are quickly leveled out by the use of warmer aromas such as sandalwood, patchouli, and timberwood. It is these scents which give the cologne its masculine character.

What makes this cologne so popular is its versatility. The scent is not overpowering and thus can be used in casual settings for every day, but also in formal occasions where the warm aroma is seen as sophisticated and classy.

9. Burberry Hero Eau De Parfum

This popular fragrance was released by Burberry in 2021, and has since been adored by many men. Its charming brown bottle encapsulates its simple, yet daring fragrance which is inspired by modern heroism and masculinity.

This free-spirited fragrance opens with a blend of zesty bergamot and spicy black pepper which gives it a strong backbone upon which other aromas rest. In the heart of the fragrance, the floral notes of jasmine and cedarwood work together to create a subtle, woody, and aromatic scent. To bring this all together, musk, vetiver, and patchouli provide a warm, earthy finish to the fragrance.

Hero attributes its popularity to traditional aromas which are deep and manly in character. This makes it a highly sought after scent for men who prefer deeper aromas to those of floral origin.

10. Emporio Armani Stronger with You

Emporio Armani Stronger with You is one of the most popular colognes for men, thanks to its intimate aromas. Known as the perfect go-to for date nights and other special occasions alike, the cologne is renowned for its charming sweet-spicy nature.

At first, spices such as cardamon, pink pepper, and violet leaves work in harmony to create a unique spice profile. These spices work perfectly with deeper aromas such as vanilla, chestnut, and amberwood to create a sensual, deep fragrance. Such timeless fragrances are admired by many, and make it not only a popular option in 2023, but will likely remain so for many years to come. Emporio Armani Stronger with You is therefore considered one of the finest men’s fragrances on the market, and is a must-have in any man’s fragrance collection.

11. Diesel Only the Brave

Diesel Only the Brave is a bold masculine fragrance which cuts through any sweetness found in other colognes. This unique take on cologne has given rise to the fragrance’s popularity, with many finding the desire to inspire confidence and strength alluring. Many recognize the bottle by its clenched fist appearance, making it stand out from the crowd.

The bold scent is opened up by a hint of citrus aromas from lemon and mandarin, which are paired with coriander to add a hint of spice. At its core, woodier flavors take center stage to create the bold, recognizable aroma. These masculine scents include amber and leather, which are nostalgic aromas for many men. The observant man will notice hints of violet and rose which give the strong masculine flavors a base.

It should come as no surprise that this scent is extremely popular among men. Even as a gift, this charming bottle is bold enough to make a statement and highlights the playful citrus-driven aromas that are found in this unique cologne.

12. Armani Beauty Acqua Di Giò Pour Homme Profondo

It comes as no surprise that one of Armani’s colognes has made it on the list of the most popular men’s colognes. The Italian fashion brand takes pride in its award-winning scents including the classic Acqua Di Giò fragrance on which this cologne is based.

Taking its inspiration from the deep mysterious ocean, the bottle itself is a reflection of the brand's high quality and total commitment to sophistication. Armani stays true to its fresh, aquatic aromas by using fresh bergamot along with aquatic inspired ingredients to achieve a scent that is reminiscent of times out at sea. Other playful flavors which balance this fragrance include lavender and rosemary which creates an herbal flare to the scent. At its very base, deeper aromas from patchouli highlight the unknown that is the ocean, showing off the complexity of this cologne.

If you're looking for a unique cologne, or are ready to try something new, then Acqua Di Giò Pour Homme Profondo is a great choice. Boasting a complex, yet alluring balance of classic and modern scents, this cologne is sure to impress.

13. TOM FORD Ombré Leather Eau de Parfum

Tom Ford's Ombré Leather Eau de Parfum is an award-winning fragrance that is instantly recognizable for its unique black leather scent. This popular cologne is a reflection of Tom Ford’s creative approach to fragrances.

With a risky blend of leather and floral notes, this cologne is both enticing and captivating. By bending the rules of fashion, Tom Ford has created a masterpiece fragrance which is refined and yet distinctly masculine. The two key players- black leather and Arabian jasmine are supported by patchouli, amber, and musk which allow these aromas to shine through and work hand in hand.

The bottle itself highlights the simple sophistication which is this cologne, and shows how sometimes simple is best. Simple can be daring. That is exactly what Ombré Leather Eau de Parfum is.

14. Cremo Palo Santo

This popular fragrance takes its inspiration from the sacred Palo Santo wood found in South America. With a deep appreciation for its spiritual history this cologne pairs Palo Santo Wood with a range of nature-inspired aromas to create a beautifully sophisticated fragrance.

Mandarin, bergamot, and black pepper are first noticed and create a light opening which is highly approachable. At its heart amber, Tonka bean, and musk allow for the Palo Santo wood to take center stage. The result is a beautifully balanced cologne which is appropriate for everyday use, and is versatile in its nature.

It is this uniqueness paired with its versatility which give rise to the cologne’s popularity in 2023. Palo Santo is a great option for those who are looking for an everyday scent which is playful in character.

15. Coach for Men

Coach for Men is a unique fragrance which is extremely popular among businessmen. This easy-going fragrance is versatile enough to be worn in a range of situations, making it a staple for many men in the office.

The main aromas in this cologne are bergamot, green pear, and cardamom which act together to create an unforgettable scent which is comforting and charming. These aromas are brought together by geranium and amberwood which add depth and character to the scent. At the base of the cologne, suede and ambergris can be noticed which add sophistication and masculinity to the scent for which it is known.

The cologne’s popularity can be attributed to its perfectly balanced aromas which are not overpowering which can make a cologne less appropriate for daytime use. However, its charming use of spices leaves this cologne smelling elegant and sophisticated, without being too overwhelming or sweet.

16. Boss Bottled Night Eau De Toilette

Hugo Boss is renowned for its popular men’s fragrances, with Bottled Night Eau De Toilette being an excellent show of the brand commitment to perfection. This sophisticated fragrance has been popular since its release in 2010, and remains so even in 2023.

The scent's popularity can be attributed to its warm and alluring fragrance which is a go-to for many men on special occasions. Not only this, but the scent is known for lasting for long periods of time, making it a true investment piece. The fragrance opens with top notes of birch leaf and cardamom, which give it a fresh and slightly spicy scent. It is at the heart of the fragrance where a careful blend of lavender and African violet work together to add a gentle sweetness to the scent. This works perfectly with the base notes of musk and lauro amarello wood which stay on the skin for hours.

17. Maison Margiela Replica Jazz Club

Inspired by a 1920s Jazz Club, this beautiful cologne is widely known for its encapsulation of French luxury and class. This rich fragrance perfectly captures the atmosphere of a romantic jazz night by using nostalgic aromas such as neroli, rum, and vanilla to create a comforting, yet charming cologne.

The cologne opens with pink pepper, neroli, and lemon which open the door for deeper flavors such as rum and clary sage to take center stage. As the fragrance evolves, the base notes make their appearance. Tobacco leaf, vanilla, and styrax create this beautiful spicy finish which balances the sweet and masculine aromas perfectly.

The cologne’s overall effect is one of class and sophistication, perfect for those looking for a spicy, alluring scent. This makes it a popular option for those who are looking for a charming scent that stands out from the crowd.

18. Versace Eros

Versace is known for creating iconic halogens which are globally popular. Eros is a perfect example of this. The recognizable bottle is a showcase of the legendary fragrance it contains. Its classic design includes Medusa, which is featured on many of Versace’s products and is a symbol of elegance and pride.

This cologne is admired for its refreshing opening, which consists of playful top notes of lemon, mint, and green apple. This creates a bright scent which has been popular in the warmer months of 2023. It is at the core of Eros where geranium and Tonka bean provide a warm and floral touch, while the base notes of cedarwood, vetiver, oak-moss, and vanilla deliver a deep and woody finish. The harmonious fusion of these aromas results in a cologne that is lighter in character than other popular colognes. This cologne is therefore the perfect option for those who prefer more fruit-driven than woodier scents. If you’re someone who appreciates a more playful approach to cologne, or if you’re wanting to try something different, then Versace’s Eros is a great option- there’s a reason it's so popular!

Frequently Asked Questions

What scents are most popular in 2023?

The keen observer will notice that some scents are becoming more popular in 2023. As a general observation, nature-based fragrance is becoming preferred to other, more synthetic aromas. Popular scents in 2023 include woody scents which give colognes their warm and earthy character. Gucci Guilty is a perfect example of how these wooden flavors work to create a best selling cologne. Other natural aromas which are becoming increasingly popular include citrus scents, which are commonly found in opening notes of modern fragrances. These include notes like lemon, lime, and bergamot, which are found in highly regarded colognes including Blu Atlas Atlantis Eau de Parfum.

Other scents which are popular in 2023, and will see a rise with winter coming, are spicy scents such as cinnamon, clove, and nutmeg, which work together to create an inviting scent. In contrast, aquatic scents are very modern choices when it comes to colognes. These fragrances are refreshing and crispy and can include notes such as seaweed and ocean salt. Many people find these scents reminiscent of times at the beach and find these aromas comforting and uplifting. Some aromas, such as floral scents, are timeless and remain popular in 2023. These floral notes such as jasmine, rose, and lavender, can be found in almost all colognes and balance masculine aromas beautifully, even if not apparent at first glance.

What is the best way to choose a cologne?

Choosing a cologne should be a personal process which, with the right skills and research, should be an exciting task. The best place to start is by knowing your preferences. First think about the scents you enjoy and the types of fragrances you typically wear; this will usually give you a good idea of what fragrances you gravitate towards.

It is also important to understand a cologne's composition. Colognes are made up of different notes that create the overall scent. The top notes are the initial scents that you smell, while the middle and base notes develop over time. One of the best things you can do when choosing a cologne is to make sure you like the combination of notes in the fragrance before purchasing. This may mean reading about the notes, or trying out the cologne for yourself and allowing the aromas to develop over time.

What makes for a good quality cologne?

Several factors contribute to a high-quality cologne, some being more obvious than others. The quality of the ingredients is a key factor along with the balance and complexity of the scent, and the longevity of the fragrance on the skin. It is important that the ingredients used in a cologne are high quality and well-sourced. This ensures that the fragrance is both authentic and long-lasting.

The fragrance should also be balanced, with top, middle, and base notes working together to create a complex and harmonious scent that evolves over time. Another important factor, which is not obvious to many, is the importance of a cologne’s projection, meaning that the scent can be noticed at a comfortable distance without being overpowering. Finally, the longevity of the fragrance is an important factor, as a high-quality cologne should last for several hours on the skin without fading or changing in scent. This means that the cologne does not need to be constantly reapplied. Ultimately, a good quality cologne should be well-crafted and evoke a sense of luxury and sophistication, making it a worthwhile investment for all men.

What is the most loved cologne of 2023?

Amongst the many options Blu Atlas Atlantis Eau de Parfum remains one of the most loved colognes in 2023. This cologne’s unique combination of floral, musky, and earthy notes make it a popular choice for many men. Not only this, but the modern matte bottle makes it a visually appealing option and one that should be shown off.