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Amazon doesn’t believe in a one-size-fits-all approach to its Echo lineup, and that’s evident as there are countless models of speakers and displays to pick from.

For Black Friday 2023, the biggest Echo Show smart display is seeing an epic discount. The Echo Show 15—which doubles as a TV—bundled with an Alexa Voice Remote and a Kasa Smart Color Bulb is 38% off, marking it down to just $185. And as you might suspect, Prime members score free, fast shipping.

If you aren’t a Prime member yet, you can get a free trial here to score free shipping and a laundry list of benefits. Plus, you can save on the Show 15 without the smart bulb and with a stand.

  • Echo Show 15 with Alexa Voice Remote, $185 (was $280) at Amazon
  • Echo Show 15 with Alexa Voice Remote and Tilt Stand, $218 (was $313) at Amazon

Echo Show 15 with Alexa Voice Remote and Kasa Smart Color Bulb, $185 (was $303) at Amazon

Unlike any other Echo Show in the lineup, the unique Show 15 looks like a proper picture frame. Like Samsung's Frame TV, it's designed to look right at home as wall decor, and Amazon includes a mount in the box.

What looks like a piece of art is really a smart display with easy access to Alexa, Amazon's virtual assistant that pairs responses with proper visuals. You can also leave sticky notes as reminders for yourself of someone you live with, view your shopping list and use widgets to customize your home screen.

You can even control the included smart bulb, a Kasa Smart Color Bulb, with Alexa. You can set it to a specific color, create a routine, or navigate to the smart home panel to make precise adjustments.

While those are all core features of any Echo, the Show 15 kicks things into high gear with its built-in Fire TV button. The 15.6-inch display is put to good use here as it can double as a smart TV with access to countless streaming services like Apple TV+, Prime Video, and Disney+. It all comes packaged out of the box in a Fire TV interface. You can control it all with your voice or a finger's touch, but the included third-generation Alexa Voice Remote is the best way to pull up content.

Thanks to built-in speakers and a vibrant display, the Show 15 is great to watch content on. And if the Show 15 is in your kitchen or a central part of your home, it really does act like a mini TV. Of course, the screen can also show family photos and even be used to video call with another Echo device.

While any Echo Show can juggle a lot, the Show 15 can act as a Fire TV with a unique design.

Whether you don't want the Kasa bulb or don't need the remote, Amazon has a few other bundles to pick from.

  • Echo Show 15 with Alexa Voice Remote, $185 (was $280) at Amazon
  • Echo Show 15 with Alexa Voice Remote and Tilt Stand, $218 (was $313) at Amazon

Prices are accurate and items in stock at time of publishing.