The Best Personalized Vitamin Subscription Services, According to a Certified Nutrition Coach

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While regular multivitamins are one-size-fits-all, personalized vitamins are like having a tailored vitamin cocktail created specifically for you. Personalized vitamin packs or capsules can help you reverse vitamin deficiencies or address specific health concerns like fatigue or dry nails and skin.

While some companies sell pre-selected vitamin packs that address specific issues, other companies recommend a vitamin or pack for you. They may ask you to fill out a questionnaire, and a few even require an expert consultation and/or at-home genetic testing. The information you share helps vitamin companies either formulate a unique vitamin for you or match you with the best vitamin/vitamin combo for your age, sex, lifestyle and health goals.

Many vitamin companies that offer supplement personalization require you to purchase a subscription. That means once you’re matched with a personalized vitamin formula, it’s delivered to your door monthly until you decide to cancel.

In this comprehensive guide, we cover the top 10 personalized vitamin brands, how they work, their pros and cons and how to decide which personalized vitamin is right for you.

This content is meant to be informative, but should not be taken as medical advice. It is not intended for use as diagnosis, prevention or treatment of health problems. Always speak with your doctor before starting any new supplement or exercise regimen.

Our Picks for the Best Personalized Vitamins:

• Best Personalized Monthly Vitamin Subscription: Ritual
• Best Personalized Vitamin Packs: Persona Nutrition
• Best Personalized Vitamins for Vegans: Vous Vitamins
• Best Personalized Vitamins for Men: Roman
• Best Prenatal Personalized Vitamins: Perelel
• Best Personalized Vitamins for Specific Health Needs: Hum Nutrition
• Best Personalized Vitamins for Women: Care/Of
• Best Personalized Vitamins for Athletes: Gainful
• Best Personalized Vitamins for Overall Health: Nurish by Nature Made
• Best DNA-Based Personalized Vitamins: Rootine

Best Personalized Monthly Vitamin Subscription: Ritual

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Key features:

• Shipping: Ships monthly, which is free for subscribers
• Personalization Process: Self selection
• Form: Powder or capsules, depending on the product
• Certifications: Non-GMO verified, Certified B Corporation, third-party tested by USP
• Products Offered: Multivitamins, pre/postnatal vitamins, pre/probiotics, protein powder
• Best for: People who want to automate their supplement delivery; people who want to self select their vitamins; those who have a hard time swallowing pills; vegans

Ritual is a subscription supplement brand that specializes in multivitamins personalized by age and sex. They also offer a prenatal and postnatal vitamin, as well as protein powder and a gut health supplement. The multivitamins are specially formulated for children, teens, young adults and people older than 50 of both sexes. The capsules are delayed release, which can be gentler on your stomach. Also, by bundling oils (like fish oil) with nutrients in a single capsule, you’ll get more nutrients by swallowing fewer overall pills—usually just two a day.

You’ll receive a 30-day supply each month, and shipping is free. You’re allowed to cancel at any time, and if you don’t like your supplement, you can send it back within 30 days for a full refund.

Pros:

• Multivitamins formulated specifically for different ages and sexes
• Free shipping and money back guarantee
• Manufacturer’s site allows you to trace the origins of each ingredient
• Third-party tested for quality and purity by USP
• Vegan

Cons:

• No one-on-one expert support or at-home testing

Best Personalized Vitamin Packs: Persona Nutrition

Key features:

• Shipping: Ships monthly for free
• Personalization Process: Quiz
• Form: Packs that include a mix of capsules and tablets
• Certifications: Certified Good Manufacturing Practices (cGMP) compliant, certified sustainability practitioner
• Products Offered: Vitamins, minerals, herbs, plant extracts, aminos, fatty acids
• Best for: People who dislike dealing with lots of individual pill bottles; people who want one-on-one attention with a nutritionist; people who are environmentally conscious

Persona Nutrition offers vitamin packs for various health categories, including sleep, stress management, appetite, energy, digestion, immunity and skin and hair. They ask you to fill out a short assessment to determine your health goals, lifestyle, dietary preferences and allergies, and use that information to recommend personalized supplement formulas. An added bonus: The company staffs nutritionists who are available to answer customers questions, as well as help you further personalize your formula.

For more information, check out our in-depth Persona Nutrition review. 

Pros:

• Vitamin packs are formulated for different health focuses
• Allows you to chat with nutritionists on staff
• Extensive database allows you to see if your personalized formula might interact with any medications you’re taking
• Subscription service includes free cancellation at any time

Cons:

• Not all supplements are organic or non-GMO (though some are)
• People with food allergies are asked to get a doctor’s clearance, as the company does not guarantee supplements are free from cross-contamination

Best Personalized Vitamins for Vegans: Vous Vitamins

Key features:

• Shipping: Ships monthly for free
• Personalization Process: Quiz
• Form: Tablets
• Certifications: Third-party tested by NSF, cGMP complaint
• Products Offered: Multivitamins
• Best for: Vegans; value shoppers; those who have a hard time swallowing pills

For people following a vegan diet, all Vous Vitamins are free of animal byproducts, dairy and eggs. Vous uses a quiz to match a vitamin formula to your age, sex, lifestyle, body type, location, health status and any prescription drugs you may already be taking. Your personalized nutrients are then packaged into just one pill that you take twice a day. In comparison, many personalized companies send you pill packs that contain several different vitamins. You can update your quiz at any time to get a new supplement recommendation.

Pros:

• Suitable for vegans
• All-in-one multivitamin that requires just two pills a day
• All formulas are vegan, non-GMO and gluten- and dairy-free
• Relatively affordable personalized vitamin brand ($1 a day)

Cons:

• No one-on-one expert support or at-home testing

Best Personalized Vitamins for Men: Roman

Key features:

• Shipping: Ships monthly for free
• Personalization Process: Formulated by physicians for men
• Form: Two daily tablets
• Certifications: cGMP compliant
• Products Offered: Multivitamin
• Best for: Men; people who are budget conscious; people who don’t want to take lots of pills

Created by Ro, a direct-to-consumer telehealth company, this multivitamin formula includes 23 nutrients designed to support men’s needs. Key nutrients include calcium, magnesium, B vitamins, zinc, Vitamin A and Vitamin D, among a long assortment of the usual suspects you’ll find in a typical multi (think molybdenum and selenium). There’s no iron because, according to the American Academy of Family Physicians, only two percent of men need it.

Related: The Best Multivitamins for Men of All Ages

Pros:

• Formulated specially for men
• Tablets coated with peppermint oil to make them more palatable
• Daily serving is only two tablets
• No doses exceed the tolerable upper limit for ingredients
• Non-GMO and free of sugar, sweeteners, artificial flavors, yeast, dairy, gluten and animal products
• More affordable than many other vitamin options ($35 a month)

Cons:

• Though this supplement is technically soy-free, the vitamin E comes from highly refined soybean oil
• Only personalized for sex (not age, lifestyle or health goals)

Best Prenatal Personalized Vitamins: Perelel

Key features:

• Shipping: Free monthly shipping for subscriptions over $35
• Personalization Process: Quiz
• Form: Pill pack
• Certifications: Third party tested by USP; cGMP compliant
• Products Offered: Multivitamins
• Best for: Women who want vitamins personalized to their age; people who are trying to conceive; those who are pregnant or postpartum

Perelel was founded by two OB-GYN physicians with the goal of providing vitamins formulated for different ages and reproductive stages (i.e. conception, fertility treatment, first trimester, second trimester, third trimester, post-pregnancy, post-miscarriage). The first trimester pack, for example, offers ginger to help with morning sickness. The second trimester pack includes magnesium, which may help with muscle cramps, and the third trimester pack includes DHA and EPA for brain development and a probiotic. A survey on Perelel’s website can help match you with the best pill pack for you.

Pros:

• Personalized based on age and stage of pregnancy
• A percentage of sales supports women’s health research and advocacy
• Contains choline and DHA, which have both been shown to support a healthy pregnancy
• Free of gluten, soy, dairy, nuts, sugar, soy and GMOs

Cons:

• More expensive than other prenatal vitamin options ($49.50 for a 30-day supply, plus a shipping fee on subscriptions under $35 and standalone orders under $60)
• Doesn’t come with one-on-one expert support

Best Personalized Vitamins for Specific Health Needs: Hum Nutrition

Key features:

• Shipping: Free monthly shipping on orders over $50
• Personalization Process: Quiz
• Form: Capsules
• Certifications: Clean Label Project certified, Non-GMO project certified, cGMP compliant
• Products Offered: Pill packs that target a variety of health concerns
• Best for: People looking for one-on-one expert support; vegans; international (non-U.S.) customers

Created by registered dietitians, each Hum vitamin formula targets a specific health need. For example, the Private Party vitamin contains a probiotic designed to combat yeast infections and cranberry, which is thought to combat bladder infections. Other formulations target gut, skin, hair, nail, liver and immune system health. Hum’s 13-question quiz matches you with an in-house nutritionist who uses your answers to recommend specific vitamin formulas.

For pricing, HUM offers a couple of options: A VIP plan offers the biggest discount and includes a minimum of three months of product. You can also sign up for the monthly plan. Both can be canceled at any time.

Pros:

• Formulas created by in-house registered dietitians
• Free advice from registered dietitians
• Free samples with each order
• Non-GMO, gluten-free, free of artificial colors and flavors
• Ships internationally, and unopened orders can be returned within 30 days for a refund

Cons:

• Must spend $50 to get free shipping
• Shipping fees are non-refundable

Best Personalized Vitamins for Women: Care/Of

Key features:

• Shipping: Free monthly shipping on orders over $40; $6 handling fee for orders to Canada
• Personalization Process: Quiz
• Form: Vitamin packs (capsules), bottles and powders
• Certifications: Third party tested (Organization not listed)
• Products Offered: An essential women’s pack, along with pill packs for energy, skin, stress, bones and joints and vegetarian support
• Best for: Women; people who are environmentally conscious; people who have trouble swallowing pills

Formulated by a team of naturopathic doctors, the Care/Of Women’s Essential Pack includes the vitamins and minerals typically found in a multivitamin, along with the following nutrients specific to a woman’s needs:

• Probiotics to prevent yeast infections
• The antioxidant astaxanthin, which may benefit ovarian health
• Fish oil which may help alleviate menstrual pain
• Iron, which is particularly important for women, especially if they are still menstruating

In addition to the women’s multivitamin, the Care/Of line includes protein powders, collagen, digestive enzymes and prebiotics. Most (but not all) supplements are vegetarian/vegan friendly.

Related: The Best Multivitamins for Women, From An Expert Nutritionist

Pros:

• Vitamins formulated for women’s needs
• Most supplements are vegetarian/vegan friendly
• Supplements available as dissolvable sticks and powders for people who have trouble swallowing pills
• Third party tested and non-GMO

Cons:

• Single orders not available without a subscription
• Shipping is free only if you spend more than $40

Best Personalized Vitamins for Athletes: Gainful

Get 30% Off Gainful with code SAVE30

Key features:

• Shipping: Ships free for orders over $60
• Personalization Process: Quiz
• Form: Powders
• Certifications: N/A
• Products Offered: Protein powders, electrolyte solutions, pre-workout powders, performance boosts (creatine, collagen, fiber)
• Best for: People who are physically active; people looking for one-on-one support with a dietitian; people who enjoy flavors beyond chocolate or vanilla

Gainful is a subscription supplement company that offers customized formulas based on your answers to their diet, fitness and lifestyle survey. At the end of the survey, you get recommendations for a personalized formula for protein powder, a pre-workout supplement, a hydration electrolyte powder and individual performance boosts, including creatine, fiber and collagen.

While they don’t offer standalone vitamins, their products are full of nutrients and can be customized to meet your individual needs. Additionally, a team of dietitians are available via email and chat to answer your dietary questions and help you with vitamin, calorie and macro targets.

Related: Gainful Protein Powder: A Certified Nutrition Coach’s Review

Pros:

• Multiple products that can be personalized to your nutrition needs and dietary preferences
• Access to a registered dietitian included with subscription
• Free of dyes, fillers, gluten and soy
• Both animal-based and plant-based protein options available

Cons:

• Free shipping only available on orders above $60
• More expensive than other options

Best Personalized Vitamins For Overall Health: Nurish by Nature Made

Key features:

• Shipping: Free shipping when purchased as a subscription
• Personalization Process: Choose from four formulations
• Form: Softgels
• Certifications: USP Verified
• Products Offered: Multivitamin pill packs
• Best for: People looking to satisfy general health needs; people who are budget conscious; people who don’t need a lot of support when choosing vitamins

There are no quizzes or expert consultations needed for the Nurish vitamin line by Nature Made. You simply choose from their four wellness multivitamin formulations based on your goals and interests.

• The Glam Pack offers a multivitamin, biotin, Vitamin C and fish oil to support skin, nail and hair health.
• The Relax Pack contains a multivitamin, plus two magnesium softgels and fish oil for improved mood and sleep.

• The Nutrition Pack is designed to fill the most common nutrient gaps, including Vitamin D3, Vitamin C and fish oil.

• The Active Pack includes a multivitamin, magnesium, Vitamin D3 and turmeric to aid in recovery and performance.

This low-fuss, personalized line is also budget-friendly, costing less than $1 per day. Don’t be fooled by the low cost, however. Nature Made is a brand you can trust—the USP verification means that the product contains what’s listed on the bottle without any harmful contaminants.

Pros:

• Four vitamin packs available for common health and wellness needs
• USP verified for quality and purity
• Free of gluten and artificial flavors
• Affordable and available for one time purchase or as a subscription

Cons:

• Limited options
• No quiz or one-on-one help from a dietitian

Best DNA-Based Personalized Vitamins: Rootine

Key features:

• Shipping: 90-day supply ships to your door for free
• Personalization Process: Self assessment, plus at-home testing
• Form: Microbeads
• Certifications: Certified ISO genetics lab, third party tested
• Products Offered: Individually formulated microbeads
• Best for: People interested in DNA testing; people who want a 100 percent personalized experience

The most individualized vitamin option in this roundup, Rootine uses an extensive 19-question at-home self assessment and artificial intelligence to deliver custom-made vitamin microbeads to your door. An optional DNA test costs extra, but it allows the company’s AI to finetune your supplement needs based on more than 50 genetic variations. The company’s app allows you to track at-home test results and fine tune your formula over time.

These tiny pills look like Israeli couscous and can be gulped down on their own or mixed into smoothies or other foods. At $69 a month, this is one of the more expensive options, but it’s also the most robust in terms of testing and personalization.

Pros:

• Each vitamin is 100 percent personalized for your health
• Includes precise lab work
• All Rootine vitamins are vegetarian, except fish oil and Vitamin D3, which can be removed from the formula upon request

Cons:

• At $69 a month, it’s more expensive than most
• DNA and blood testing costs extra

How to Choose the Best Personalized Vitamins for You

Your health and wellness needs

Your health and wellness needs will determine which nutrients will benefit you the most, along with their optimal doses. Someone who wants to conceive or who is pregnant, for example, will want a supplement with folic acid, calcium, iron and Vitamin D. Someone who wants to optimize sleep may benefit from a supplement with magnesium, instead.

Type of assessment

Personalized vitamin brands offer several assessment options ranging from simple to complex. Many have you fill out a short quiz that helps to match you with the best formula for your lifestyle, age, sex and nutritional needs. Others combine information from assessments with an expert who works with you to come up with personalized options. Still others use blood work and DNA testing.

If you already have a strong sense of the vitamins you’re looking for (for example, a Vitamin B Complex), you probably won’t need more than a simple quiz (if that). On the other hand, if you’re not sure where to start, you may benefit from a more robust assessment coupled with advice from an expert.

Know that the more detailed your assessment, the more customized (and likely expensive) your vitamin regimen will be. Blood testing, for example, is more likely to pinpoint nutrient deficiencies than a quiz, but it’s also pricier.

Your budget

Personalized vitamins range from less than $1 a day to more than $2. The more expensive vitamins are often more personalized to your needs.

How We Chose the Best Personalized Vitamins

We weighed five different factors when ranking the best personalized vitamins. These include:

Quality

The FDA does not test or regulate supplements, so we prioritize ones that are third party tested and/or certified by an outside organization. We also choose companies that use research-supported ingredients, create formulas that are free from harmful ingredients and are compliant with the FDA’s Current Good Manufacturing Practices (cGMP).

Customer reviews

We make sure to review customer feedback, prioritizing products with lots of five-star reviews. On top of that, we ensure the manufacturer addresses customer concerns in a timely manner.

Cost

We know that our readers come from a diverse range of financial backgrounds. Because of that, we include supplements that range from budget-friendly to expensive.

Delivery method

For people who struggle to swallow pills, we make sure to include chewable, powdered and other easy-to-swallow options.

Personalization features

Because not everyone wants the same level of personalization, we included several options, ranging from choose-it-yourself models to more elaborate self assessments coupled with at-home testing.

Benefits of Personalized Vitamins

Regular vitamins are designed for a broad consumer base, but not everyone needs the same vitamins. For example, vegans, vegetarians and people older than age 50 tend to be deficient in Vitamin B12. People interested in athletic performance and muscle building may want to take creatine before their workouts. Because of menstruation, women are more likely to be deficient in iron, but iron overload can lead to sexual dysfunction in men, among other problems.

With personalized vitamins, the formula is customized to your age, sex, lifestyle and nutritional needs, so you’re more likely to end up with only the nutrients your body actually needs. This type of nutritional personalization may outperform the one-size-fits-all approach when it comes to:

• Fat loss
• Athletic performance
• Gut health
• Healthy aging
• Heart health
• Skin health

Personalized Vitamins FAQs

Are personalized vitamins worth it?

Personalized vitamins take the guesswork out of shopping for health supplements. They can also help you pinpoint the best supplement for your specific needs. That said, assessments offered by vitamin companies are not the same as assessments offered by your physician. Ideally, you’ll want to discuss your findings with your doctor to ensure you’ve considered all of your nutritional needs.

Can you customize your own multivitamin?

The Rootine brand is the only one on this list that’s 100 percent customized to your individual needs. The rest of the supplements on our best personalized vitamins list have varying degrees of customization based on your age, sex, health goals, lifestyle and life stage.

Can you take a multivitamin without seeing a doctor?

Multivitamins are available over the counter and do not require a doctor’s prescription. That said, it’s always a good idea to talk to your doctor before taking any new supplement.

Who should take a customized vitamin?

Personalized vitamins are a great choice for athletes and other people whose livelihoods depend on getting their nutrition 100 percent dialed in. They may also make a difference for people who—due to their lifestyle, health goals, age or life circumstances—need a slightly different formulation than what’s typically found in a generic one-size-fits-all multivitamin.

How do companies decide what vitamins I need in a personalized vitamin?

Most vitamin companies use your answers from a self assessment to match vitamins to your sex, age, dietary preferences and goals. Some companies also offer one-on-one counseling with an expert and/or detailed blood work and genetic testing to determine your specific nutritional gaps.

Final Thoughts

If one-size-fits all vitamins haven’t been working for you, the world of personalized nutrition is worth exploring. Options include everything from low-fuss, affordable formulas to more expensive, highly personalized options. To determine the best personalized vitamins for you, take your budget, health needs and lifestyle into account. If you’re still on the fence about personalized supplements, you may want to check out our comprehensive picks for best vitamin brands.

Prices are accurate and items in stock as of publish time.