Care/of Vitamins Review 2024

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If you’re seeking out a new supplement regimen, it can be tough to know where to start. Perhaps you want to improve your eye health, or sleep better through the night. Whether you’re new to herbal supplements or simply want to know what vitamins could meet your specific needs, personalized vitamin packs like those offered by Care/of aim to create a custom solution.

After taking a short questionnaire, Care/of will recommend a vitamin regimen that targets specific concerns like gut health, boosting your immune system or protecting brain health—all while factoring in your lifestyle, health background and wellness goals. While personalized recommendations should always be taken with a grain of salt, is Care/of worth trying?

Our honest review of Care/of vitamins will dive into how the system works, what the brand claims to help with and the quality of its ingredients. We’ll also speak to registered dietitians about the accuracy of Care/of’s quiz results and who might ultimately benefit from enrolling in a Care/of monthly subscription. Keep reading for our in-depth Care/of vitamins review.

This content is meant to be informative, but should not be taken as medical advice. It is not intended for use as diagnosis, prevention or treatment of health problems. Always speak with your doctor before starting any new supplement or exercise regimen.

Care/of Vitamins At a Glance

• Short quiz recommends supplements based on goals, lifestyle and values
• Subscription vitamins are sent monthly and can be edited at any time
• Products include vitamin packs, vitamin bottles, powders and merchandise
• Includes Care/of health app, which can be used to work on health goals

Pros

• Personalized recommendations target individual needs
• Products are non-GMO, gluten-free and mostly vegan or vegetarian
• All supplements are free of artificial fillers
• Vitamin packs are made with compostable film
• Convenient daily packs make it easier to remember to take vitamins

Cons

• Orders under $40 will include an $8 shipping fee
• Online quiz results may not always be accurate
• Personalized subscription services tend to be more expensive

Care/of Vitamins Claims

In a highly saturated supplement industry, Care/of promises to help customers sift through the noise (and potentially false labels) with personalized vitamins backed by honesty, transparency and sound medical advice. Care/of claims that 98 percent of its customers say the brand's vitamins and supplements work, while 95 percent take Care/of vitamins more consistently than other brands. The company also says 97 percent of customers have built healthier habits by using the Care/of app, which is designed to help customers track and maintain their health goals.

Quality of Ingredients

From letter vitamins to probiotic blends, Care/of offers a wide range of supplements that target different health needs. We’ve asked registered dietitians to break down some of the ingredients recommended to them by the brand’s online quiz, and in top-selling vitamin bottles.

Iron

Clinical dietitian Juliana Tamayo, RD, MS, was suggested a multivitamin packet by Care/of after taking the online quiz. Many of the ingredients she received, like vitamins A and C, are standard multivitamin additions, but Tamayo was surprised to see iron added to her regimen. “In this case, it was likely added to my packet because I’m a woman of reproductive age,” she explains. “However, iron can cause an upset stomach and is incredibly hard to digest.” (Women may also want to consider these essential vitamins for women, or prenatal vitamins if pregnant or trying to conceive).

As for the iron dosage, it was rather low. “The dosage here is only six milligrams, or 33 percent of the daily value,” Tamayo says. Generally, it’s recommended that women consume 18 milligrams of iron per day, and that number is even higher for pregnant women at 30 milligrams.

Vitamin B12

Vitamin B12 is a vitamin generally found in animal products like fish, meat, eggs and dairy. It helps your body maintain healthy blood and nerve cells, and prevents anemia, a blood condition that can make you feel tired or fatigued. Tamayo’s multivitamin pack included 100 percent of the daily recommended value of vitamin B12, which she was surprised but happy to see.

“This is probably a good call, since my diet consists of less dairy and meat than most,” she says. “Vegans and vegetarians are at [increased] risk for a vitamin B12 deficiency.”

Vitamin D

Vitamin D is one of the most common additions to any multivitamin, as vitamin D deficiencies are incredibly widespread (some research estimates approximately 42 percent of the U.S. population is low in vitamin D). Therefore, it came as no surprise to Tamayo that it was included in her suggestions.

“[Care/of gave me] 25 milligrams or 125 percent of the daily recommended value of vitamin D, likely because it’s a common deficiency, and because I responded that my medical provider suggested I take it since I've been deficient in the past,” she explains. Tamayo says vitamin D3 is the most bioavailable form (meaning that it enters your body the most effectively), which is what Care/of offers.

Collagen

Tamayo says Care/of suggested she take vegetarian collagen powder, which is a protein that helps maintain skin elasticity, volume and moisture, plus healthy muscles and bones. This collagen is made of eggshell membrane and includes 300 milligrams (or 0.3 grams) of collagen per capsule.

“The dosage is on the lower side of the safer established dosage for collagen, which is around 2.5 to 15 grams per day,” she says. “The smaller dosage is likely only beneficial for skin health and joint health, but plays no role in muscle development.”

Cranberry

Tamayo was surprised to see her daily vitamin pack, which was already very large, included a cranberry capsule. “From a nutritional standpoint, cranberry isn’t a supplement that should be taken every day,” she says. “While it can help prevent UTIs in women, drinking or eating cranberries or maintaining a healthy diet can do just that.”

Calcium

Among her other recommended ingredients, Tamayo saw that calcium (included as Calcium Plus) was suggested to her, but this calcium supplement included additional vitamin D3 that she would already receive through the individual vitamin D3 capsules. “I’m already obtaining it from my multivitamin, so why recommend it again?” she says.

Noticing this, Tamayo says it’s important to double check all personalized suggestions to make sure you’re not doubling the dosage for any nutrient. As for the calcium content itself, it fell on the lower end with only 480 milligrams, or 37 percent of the daily recommended value.

Ashwagandha extract

Registered dietitian Trista Best, MPH, RD, LD, reviewed the Sleep Blend vitamin bottle to gauge whether or not it’s effective for sleep. This four-ingredient blend includes 125 milligrams of ashwagandha extract, which helps reduce stress (a key contributor to sleep issues).

“A 125-milligram dosage is relatively low compared to what is commonly used in studies,” she says, “which often range from 300 to 600 milligrams or more. At this dosage, it may provide some mild stress-reduction benefits, but might not have a significant impact on sleep.”

Passionflower extract

Next in the blend is passionflower extract, which is included as 100 milligrams—a much smaller dose than studied dosages, which hover around 800 milligrams or more.

“Passionflower is known for its mild sedative effects and has been used to promote relaxation and sleep,” Best says. “However, the efficacy depends on the dosage, and typically higher dosages are required for noticeable effects.”

Valerian extract

Valerian extract is an age-old supplement used to promote quality sleep. In addition to 2.5 grams of melatonin, a popular sleep supplement, the Sleep Blend includes 100 milligrams of valerian extract, once again on the lower end.

“Effective dosages can vary, but typical amounts in supplements range from 300 to 600 milligrams,” Best says. As for the final verdict, the Sleep Blend may relax you before bed, but whether or not it will ultimately help you sleep is up in the air, as dosages tend to be low. If you’re unsure when is the best time to take vitamins, check out our guide here.

Other ingredients

Depending on the type of product, you’ll encounter a wide range of ingredients and nutrients. Vitamin bottles, for example, include blends that target focus, energy and digestion. There are also a variety of plant and whey protein powders, plus Quick Sticks, which are essentially small nutrient packets that give a quick boost to wellness areas like gut health.

Still, it’s important to remember that supplements aren’t regulated as closely by the FDA as prescription medicine, so there are no standard guidelines for how supplements should be used. Therefore, it’s always a good idea to speak to a nutritionist or healthcare professional before starting any supplement regimen, as certain ingredients can impact certain people differently.

Care/of Vitamins Subscription Cost

Care/of tends to be one of the more budget-friendly vitamin subscription services on the market. While prices may be low, the supplements are generally high-quality and free of GMOs and artificial fillers, a combination that tends to make supplements more expensive. Depending on the product you purchase, you can be paying as low as $5 for magnesium, $7 for a vitamin C supplement or $16 for omega-3 fish oil. Your final price, of course, will depend on how many ingredients you actually purchase, and if using a vitamin pack, how large that pack will be.

Orders under $40 will also incur an $8 shipping fee. While it can be hard to beat $12 for a probiotic blend, Best says Care/of may be more expensive compared to generic vitamin brands (especially when purchasing a standalone nutrient), or buying individual supplements in bulk. “If you’re on a tight budget, this may not be the most cost-effective option,” she says.

How does Care/of subscription work?

Care/of subscriptions operate on a simple process. First, you can use the online quiz to get custom recommendations, or if you know what you’re looking for, go directly into the product catalog to assemble your order. From there, you’ll check out, and you can expect to receive your products every 30 days, or once a month. In case you want to switch up your regimen, you can change your subscription at any time. The company offers free shipping for larger orders.

Who Should Use Care/of Vitamins

Best says Care/of vitamins are a great choice for people seeking personalized vitamin routines. They’re also an excellent option for convenience seekers who struggle to remember to take their daily vitamins. “You don’t need to worry about sorting or measuring out your daily supplements,” Best explains. Those with specific dietary preferences, like vegan or gluten-free, may also benefit from Care/of, which offers supplements free of common allergens.

Who Should NOT Use Care/of Vitamins

Likewise, there are groups of people who may not benefit from using Care/of vitamins. According to Best, these include price-conscious shoppers, people who prefer simplicity and individuals with specific medical conditions. After all, many Care/of vitamin packs include large amounts of capsules to take, which not everyone will like. Plus, those taking prescription medication should always check with a healthcare provider about potential vitamin interactions.

What Customers Are Saying About Care/of Vitamins

Care/of vitamins reviews from customers tend to be overwhelmingly positive, with the company receiving 4.5 out of 5 stars on Trustpilot. Customers praise on-time delivery and the easy online quiz. “It’s very simple and produces great feedback,” one subscriber says. “They’re constantly alternating my recommendations to suit my lifestyle, and the app keeps me motivated on my personal health goals.” Some Care of vitamins reviews report issues with subscriptions, including difficult cancellations, but most note overall health benefits. “I missed one week of [taking Care/of vitamins] and could definitely tell the difference in my body,” a customer says.

About Care/of

Care/of is a supplement brand founded in New York City in 2016 by Craig Elbert and Akash Shah. The brand was designed to help people tackle their personal health goals, whether that’s supporting heart health or improving digestion, with tailored supplement recommendations. Care/of operates on a monthly subscription model that delivers supplements to your door every 30 days. The brand claims all products are non-GMO, gluten-free and artificial fillers, and most products are vegan or vegetarian. While products are third-party tested, the brand doesn’t reveal by whom.

Care/of Vitamins vs Ritual

Ritual is another vitamin subscription service that offers a variety of products such as men’s and women’s multivitamins, prenatal vitamins, protein powders and probiotics. Unlike Care/of, which recommends products based on results from its online quiz, Ritual targets its products to gender and specific life stages, like pregnancy. Similarly, Ritual is third-party tested, ships supplements monthly and includes information about ingredient sourcing on its website. One benefit of Ritual is that it offers supplements for kids and teens, but Care/of is significantly more budget-friendly and offers additional personalization options that Ritual doesn’t have.

Care/of Vitamins FAQs

Here’s everything else there is to know about Care/of vitamins.

Is Care/of a reputable company?

Care/of is a reputable supplement brand that offers transparency about its sourcing practices and creates formulas with the help of a scientific advisory board that includes medical experts. Buyers give Care/of a 4.5 out of five-star rating on Trustpilot, meaning Care/of is well-trusted.

Do Care/of vitamins expire?

Like all vitamins and supplements, Care/of vitamins eventually expire. The brand recommends that prepackaged individual supplements be consumed or used within four months for maximum effectiveness and dosages listed on the label.

Is Care/of third-party tested?

All Care/of vitamin supplements are third-party tested, meaning they’re tested for purity and quality by an independent lab that isn’t affiliated with the brand. However, Care/of doesn’t reveal its third-party testing partner.

What are the side effects of Care/of vitamins?

All dietary supplements come with potential side effects. Depending on the ingredient or formula, potential side effects may include headache or nausea. Some prescription medications also interact with supplements, so it’s a good idea to speak to a healthcare professional before starting a new vitamin regimen.

Takeaway: Are Care/of Vitamins Worth It?

Care/of is one of the most budget-friendly personalized vitamin subscription services we’ve encountered and is likely worth trying if you’re looking for a vitamin regimen that meets your unique health needs. Still, online quiz results may not always be 100 percent accurate, so it’s a good idea to run your recommended supplement regimen by a healthcare provider.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any diseases.

Prices are accurate and items in stock as of publish time.