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Amazon’s Fire TV ecosystem feels like it's ever-growing—in September, the Fire TV Soundbar arrived, and there are countless TVs to pick from at various sizes. But now, just five days before Amazon’s Prime Big Deal Days shopping event, you can get the 65-inch Fire TV Omni QLED for the lowest price ever.

Thanks to a 26% discount, this Amazon-made 65-inch QLED TV is just $590, and Prime members score free shipping. This way, the TV arrives fast, and you can be sure you’re getting the best price.

It runs Fire TV out of the box so that you can stream your favorites right away, and it can all be controlled with Alexa. Plus, thanks to it being the Omni QLED, it features the “Ambient Experience,” so like the more-expensive Frame TV from Samsung, this Amazon TV can showcase art or photos when it’s off.

65-inch Fire TV Omni QLED, $590 (was $800) at Amazon

Likely, the best part of any Fire TV Omni QLED is the viewing experience. It’s a step above the standard Fire TV Omnis as it’s a 4K Quantum Dot LED (aka QLED) panel that delivers a rich visual experience with vibrant colors. You’ll find it to be a richer, more detail-filled experience over a standard LED or an LCD TV. Specifically, this 65-inch Fire TV Omni QLED features full array local dimming with 80 zones of LEDs that light up the various layers to create an image.

Considering this TV retails for $800, it’s nice to see support for visual standards HDR 10, HLG, HDR10+ Adaptive and even Dolby Vision IQ. The last two will use onboard sensors to customize the viewing experience for whenever the TV is. This way, if it’s super bright, it can up the overall brightness to ensure a proper viewing experience.

As the product name hints, this TV is smart out of the box with a Fire TV interface. You’ll sign in with your Amazon account and have access to all the major streaming service apps out of the box. Just ensure you have logins for each service you want to watch. You can navigate around the interface with the included remote or use your voice with Alexa to pull up content. You can push in the microphone on the remote, or if you enable it use the far-field microphones built into the TV to ask for content hands-free. And since it’s Alexa, you can ask the assistant to control your smart home and other topical questions.

The Ambient Experience portion of the Fire TV interface sets this apart from other Fire TVs—made by Amazon or third parties—and makes it more like Samsung’s The Frame TV. It won’t be a black screen when off but can go into a low power mode that showcases works of art, family photos, or even widgets like the weather or sports scores. Best of all, though, you get thousands of pieces of art for free out of the box with no extra payment required.

While we think this massive discount on the 65-inch Fire TV Omni QLED is the best value, you’ll find that the other sizes ranging from 43-inches to 75-inches are also discounted ahead of Amazon’s October Prime shopping event. If you aren’t yet a member, you can sign up for a free trial here.

  • 43-inch Fire TV Omni QLED, $380 (was $450) at Amazon
  • 50-inch Fire TV Omni QLED, $400 (was $530) at Amazon
  • 55-inch Fire TV Omni QLED, $440 (was $600) at Amazon
  • 65-inch Fire TV Omni QLED, $590 (was $800) at Amazon
  • 75-inch Fire TV Omni QLED, $900 (was $1,100) at Amazon

Prices are accurate and items in stock at time of publishing.